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Desculpa, você fala inglês?

Sorry, do you speak English?

That was the question Lucas, a 25-year-old developer from São Paulo, faced during a virtual global hackathon. The international team he joined was excited to innovate but as the only Brazilian in the group, Lucas soon realized he wasn’t just translating words, he was translating his culture, his communication style, and even his identity. They spoke English, he spoke tech in Portuguese.

Every two weeks, the world loses a language. That means a community somewhere says its final prayer or forgets how to name the stars in its own tongue. According to UNESCO , more than 3,000 of the 7,000+ spoken languages today are endangered. And when a language dies, so does the culture, memory, and wisdom it carries.

In an increasingly globalized world, especially in the tech ecosystem, understanding and respecting cultural diversity is a necessity. Tech spaces thrive on ideas that come from all corners of the world. But to truly benefit from this global community, we must go beyond surface-level interactions and genuinely understand each other’s backgrounds.

Why Language Isn’t Universal and That’s a Good Thing

In the previous blog post we explored how inclusive naming helps shape equitable systems in tech. But inclusion doesn’t stop at replacing a few terms, it’s about recognizing the richness of voices from all over the world and how culture influences communication.

In a World Shaped by Words, What Message Are We Sending?

Language is more than just a tool for communication, it shapes our perceptions, biases, and realities. In the digital age, where technology influences nearly every aspect of our lives, the words we use in software, documentation, and branding hold immense power.

Welcome back to our series Moving the Needle on inclusive language. In this series, we talk to leaders in the cloud native space as they share the inclusive naming initiatives they care about. This will include tools, activities, and results they have discovered along the way.

Welcome back to our series Moving the needle on inclusive language. In this series, we talk to leaders in the cloud-native space as they share the inclusive naming initiatives they care about. This will include tools, activities, and results they have discovered along the way.

Welcome to our series Moving the Needle on inclusive language. In this series, we will be talking to leaders in the cloud native space as they share the inclusive naming initiatives they care about. This will include tools, activities, and results they have discovered along the way.

As we continue to advance into the age of technology, attention is being paid to how companies are responding to their learnings from the various social justice initiatives surrounding us. The enormity of social justice inequalities coming to light last year has been a catalyst for many businesses to look within themselves at how they do business—as an organization, as an employer, and as a member of the community and the world.

This post will be short, because it really is that simple.

My team at Cisco builds platform services that underlie the multiple projects within the Emerging Technology and Incubation group.  Our mission is to build ‘paved roads’ for developers; we create common reusable patterns and services that any engineer or venture needs to deliver an application.

A Short History

The Inclusive Naming Initiative was born out of the efforts by the Kubernetes community to address non inclusive language, which coalesced with the Black Lives Matter movement that rose to prominence last year.